Founded in 2008, SUP ATX Paddleboards designs, develops and manufactures paddleboards for oceans, lakes and rivers worldwide.  Their product line has defined and revolutionized the global SUP industry, offering SUP ATX, Lahui Kai and BYOB private label products at greatly reduced prices.  Quality, customer service and value are SUP ATX’s principles in delivering the best overall and affordable stand up paddleboards in the marketplace.

It started in Malibu, California when Travis Stassart and Mitch Taylor of Becker Malibu got SUP ATX founder Nick Matzorkis into paddle surfing.  Immediately hooked, Nick was convinced the interest and demand for stand up paddling would be far greater on inland lakes and rivers than coastal regions.  Sharing this vision with 25 year Becker veteran Mike Bill, they launched SUP ATX to develop, manufacture and distribute stand up paddleboards designed for lake, ocean and river.  Various board construction types and shapes were tested and after determining which ones would work best, prototypes were distributed to friends and associates for further testing and feedback.  This valuable feedback resulted in the development of the first generation SUP ATX line of paddleboards and began the process of spreading and popularizing the sport in key recreational lakes and rivers throughout the central United States (as documented in the SUP ATX Journey from Malibu to Austin video).

The sport quickly took off in SUP ATX’s hometown of Austin, Texas and not a day passes on Lady Bird Lake in downtown Austin without seeing hundreds of stand up paddlers gliding across the water.  In fact, more people stand up paddle in Austin on a daily basis than any other city on the planet, establishing it as the SUP Capital of the World!  SUP ATX has defined and revolutionized the SUP industry worldwide, expanding the sport from the shores of Hawaii and Malibu to lakes and rivers everywhere making it a global flatwater phenomenon.

SUP ATX continues to provide some of the best Stand Up Paddleboard products the industry has to offer… and at unbeatable prices!  Visit their website at SUPATX.com.



SUP JAM Austin, a race event on Lady Bird Lake in 2010 combined paddleboard races, live music and food from local eateries.  SUP ATX employee Buck Ashcraft won the events main race on his 12’6 Lahui Kai Race pin tail.